Evergreen ownership. Disciplined growth.

Building enduring South African businesses

GroMor acquires and grows established, cash-generative businesses with strong market positions. We provide owners with a thoughtful succession solution while introducing the governance, systems, experience and capital discipline needed to support the company's next stage of growth.

Table Mountain seen from the V&A Waterfront, Cape Town
V&A Waterfront, Cape Town
Focus — South Africa
Entry EBITDA — from R10m
Horizon — permanent capital
Philosophy

Evergreen Ownership.
Disciplined Growth.

GroMor is a privately held investment holding company focused on the acquisition and long-term ownership of high-quality South African businesses. We partner with owners navigating succession, retirement, shareholder transition or the need for additional capability and capital.

Our objective is not to acquire businesses, restructure them and sell them within a predetermined period. We aim to build an enduring group of resilient, professionally managed companies.

More than a financial transaction
“Selling a business is a decision about more than price. It affects your employees, customers, suppliers, management team, family and the reputation you may have spent decades building.”

GroMor approaches every acquisition with respect for that responsibility. We work with owners to design an appropriate transition while protecting the strengths that made the business successful.

What we look for

Established businesses ready for their next stage.

R10m+
Entry EBITDA guideline
01
A long, profitable trading history
Strong and resilient cash generation over time.
02
A defensible market position
Trusted products, brands, relationships or operating assets.
03
Capable employees and management
People worth investing behind.
04
Succession or transition requirements
With clear room to strengthen governance, reporting, systems and management depth.

These are guidelines rather than rigid requirements. We are interested in exceptional businesses that broadly fit our ownership model.

The GroMor model

Preserve the engine. Upgrade the operating system.

Acquire
We acquire commercially sound businesses with proven operations and durable earnings.
Professionalise
We strengthen governance, management reporting, financial controls, systems and organisational structures.
Grow
We support management with commercial expertise, strategic direction, capital and disciplined execution.
Compound
We reinvest earnings and build a diversified group of high-quality businesses.
Hold
We operate with a long-term ownership mindset and no automatic requirement to sell within a fixed period.
What changes — and what does not

The best companies do not need to be reinvented.

We do not believe professionalisation means replacing everything that came before. The relationships, knowledge, culture and entrepreneurial judgement within an established business are often its greatest strengths. GroMor preserves what works while strengthening the capabilities needed for the next phase:

Governance Reporting Financial discipline Strategic planning Management development Risk management Capital allocation Commercial growth
A flexible transition

Every owner's circumstances are different.

You may want to retire immediately, remain involved during a transition, continue in an operating role or retain an economic interest in the company's future. We work with owners to create a transition structure that is practical for the business, its employees and all shareholders.

Retire immediately
Remain involved during transition
Continue in an operating role
Retain an economic interest
A straightforward process

Six steps, one relationship.

01
Confidential introductory conversation
02
Understanding the business and the owner's priorities
03
Initial assessment and indicative proposal
04
Focused due diligence
05
Final agreement and transition planning
06
Long-term partnership and growth
Founding team overview

Operator-led execution. Disciplined capital stewardship.

The GroMor founding team combines operator-led execution, commercial growth expertise and disciplined capital stewardship — deep experience acquiring, operating and scaling businesses through transition phases.

Daniel Gross
Daniel Gross
Venture Capitalist & Startup Co-founder
Entrepreneur, capitalist and investment professional who has led $750m in venture capital funding and 35 acquisitions.
Capital StewardshipVenture InvestmentsFinancial ModellingRisk Management
Christopher Rimmer
Christopher Rimmer
Corporate Strategist & Startup Co-founder
Entrepreneur, growth strategist and business scaler with a track record leading a $500m growth strategy and $15m in new business.
StrategyBusiness DevelopmentProduct InnovationGlobal Partnering
Rory Moore
Rory Moore
Corporate Innovator & Startup Co-founder
Entrepreneur, business operator and strategic innovator behind a $250m new business portfolio, with successful exits and acquisitions.
InnovationTeam LeadershipStrategic MarketingStakeholder Engagement
Graham Mitchell
Graham Mitchell
Founder, Grow & Chartered Accountant
Chartered Accountant and founder of Grow, coaching 180+ businesses whose clients collectively generate over $1 billion in annual revenue.
StrategyLeadershipFinance
Common mindset
High standards, low ego
Disciplined execution with room for humour
Serious about outcomes, relaxed about titles
Start before you are ready to sell

Start before you are ready to sell.

Many of the best succession outcomes begin several years before a transaction. You do not need to have made a final decision to speak with us. An initial discussion is confidential and carries no obligation.